Why You Don’t Need to Be Involved in Every Social Media Channel
I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do…
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Reach Is Not the Same as Influence
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether…
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Why I Changed My Email Newsletter Strategy
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom…
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The Real Reason Your Message Isn’t Getting the Traction it Deserves
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with…
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How to Get Started as a Professional Speaker
Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was…
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It’s Not all Bad News: The Upside of Social Media
It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on…
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Blogging Gone Bad: 7 Mistakes You Don’t Want to Make
I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read…
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Why You Don’t Need a Huge Platform to Get Published—And What it Really Takes Instead
These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and…
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Why Customer Service is the New Marketing
If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. If you’re looking for a competitive advantage in…
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The 8 Key Elements of a Successful Product Launch
We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But…
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Buy Jeff Walker’s New Launch Book and Get These FREE Bonuses
You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course…
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How to Blog if You Don’t Have Time
If you want your message to reach the maximum number of people, a blog is hands down the best means I know. But who’s got time? It doesn’t…
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