[limit to=”website”]Eighty percent of people think they have a book inside them. I bet you’re one. But the idea of getting published can feel overwhelming. Where do you…
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Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very…
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I once heard a person say in a disdainful tone, “I don’t read ‘self-help’ books.” With this seemingly innocuous verdict, he slammed the door on a multitude of…
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Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers.…
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I was blown away by the iPad demo video. The hardware and the operating system are impressive. However, when I watched Steve Jobs’ full presentation and demo, I…
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I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According…
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This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t." I have wanted to write this series for…
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From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
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In the current issue of Atlantic Monthly (July/August 2008), Nicholas Carr asks, “Is Google Making Us Stupid?” He then goes on to describe what the Internet is doing…
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The book, as we know it today, will eventually die. It won’t happen all at once. And it won’t happen immediately. But, in my opinion, it is inevitable.…
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I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing…
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